What Most People Miss About Building A Business


Yo yo yo! Reader,

This week felt like three months squeezed into five days.

We kicked off the week with a massive shoe liquidation show, processed over 270 orders, secured a new consignment partnership, assessed thousands of dollars worth of camera gear, prepared for our company transition, and continued building the systems that will support the next phase of growth.

The funny thing is that most of this work won't show up in this week's revenue.

But that's exactly the point.

Much of what we're building right now is setting up the next 12 months, not the next 12 days.

Also if you are needing a game changing legend of an accountant, Ethan is your guy! Get in contact for some TAX TIME SUCCESS - connect now


Behind The Scenes

Monday's shoe show moved 119 pairs and generated over $1,200 in sales.

The following day we processed approximately 270 orders.

Of those, more than 200 came from eBay Live.

That stat alone highlights something that's becoming very clear:

eBay Live is no longer a side experiment.

It's becoming a genuine component of the business.

The challenge now isn't whether it works.

The challenge is how we build the systems around it.

  • How do we make packing faster?
  • How do we create staging areas?
  • How do we manage inventory between shows?
  • How do we create consistency?

This week felt less like selling products and more like building infrastructure.

The warehouse is changing.

The workflows are changing.

The business structure is changing.

And while those things aren't always exciting to watch, they're often the things that create the biggest results later.


The Lesson

Most People Only See The Profit

This week someone asked me a question.

They looked at a recent profit figure and basically asked:

"Is it really worth all this effort?"

It's a fair question.

  • If you only look at one month's result.
  • If you only look at a single number.
  • If you only look at today's outcome.

But that's the problem.

Most people evaluate a business based on what it pays today.

I evaluate it based on what it's becoming.

When I started this journey, I wasn't trying to build myself another job.

I was trying to build an asset.

  • Something that could grow.
  • Something that could compound.
  • Something that could create opportunities that didn't exist before.

The warehouse didn't exist six years ago.

The team didn't exist.

The consignment opportunities didn't exist.

The camera program didn't exist.

eBay Live didn't exist.

The relationships didn't exist.

The systems didn't exist.

All of those things came from years of reinvesting, learning, adapting, and building.

Sometimes people look at the fruit and forget the tree is still growing.


What I'm Thinking About

The next 4-6 weeks are going to be important.

We're transitioning from a sole trader into a company structure. (thanks to Ethan)

We're introducing new processes.

We're redesigning parts of the warehouse.

We're expanding our consignment operations.

We're exploring additional services.

And we're trying to do all of that while still running the business every day.

It's exciting.

It's also terrifying.

Every new level comes with new responsibilities.

But that's part of growth.

The goal isn't to avoid challenges.

The goal is to become the person capable of handling bigger ones.


Numbers Corner

Week 283

  • 425+ sales for the week
  • 270 orders processed after the long weekend
  • 119 items sold in Monday's shoe show
  • Over $1,200 generated from that show alone
  • Multiple additional eBay Live shows throughout the week
  • New consignment partnership secured for FY27
  • Several thousand dollars worth of camera inventory acquired and assessed

Business Update

One of the biggest discoveries this week came from reviewing the numbers.

I found an accounting error where some inventory expenses had effectively been counted twice.

After correcting it:

  • May profit increased from roughly $6,000 to $8,899
  • Net margin improved to approximately 15%
  • FY26 remains on track for around $500,000 revenue

Sometimes the best wins come from understanding the numbers better.


The Bigger Picture

Three months ago our rolling 90-day revenue sat around $86,000.

Today it's approximately $145,000. (actually see below)

That's not luck.

That's not one big sale.

That's not one viral moment.

That's hundreds of small decisions stacking on top of one another.

The hard thing about compounding is that it often feels invisible while it's happening.

You put in the work.

You reinvest.

You improve systems.

You make mistakes.

You learn.

Then one day you look back and realise the gap between where you were and where you are now is enormous.

That's why I keep showing up.

Not because every week is amazing.

But because I know where consistent effort eventually leads.


Question Of The Week

Are you building something for immediate results, or are you building something that can compound over the next five years?

Because the answer to that question will change how you make decisions today.

Until next week,

Chris

Building a Business to Suit My Lifestyle

Hi! I'm a Chris

I send out a weekly newsletter sharing my progress, providing insights and just a "diary dump" of sorts of how it is all going... sign up for my newsletter below.

Read more from Hi! I'm a Chris

Yo yo yo! Reader, Some weeks you feel unstoppable. Other weeks feel like you're spending all your time reacting. This was one of those weeks. Trades didn't arrive when they were supposed to. Collections got delayed. Staff had family commitments. A camera return turned into a difficult customer situation. Rain made warehouse work harder than it needed to be. Even simple plans seemed to require three backup plans. A few years ago that would've completely thrown me. Now? It's just business. Also...

Yo yo yo! Reader, There's a funny thing that happens when your business grows. You spend years dreaming about having more opportunities… …and then one day you wake up and realise your biggest challenge isn't finding opportunities anymore. It's choosing which ones deserve your attention. That was this week. Also if you are needing a game changing legend of an accountant, Ethan is your guy! Get in contact for some TAX TIME SUCCESS - connect now The Snapshot On paper, it was another busy one....

Yo yo yo! Reader, This week felt like a milestone. After weeks of planning, measuring, moving and reorganising, the new pallet racking finally went in. In less than an hour, one of the biggest operational projects we've tackled this year was standing in the warehouse and almost immediately, it started filling up. On the surface, it looks like shelving. In reality, it's capacity. Capacity for more stock. More consignments. More opportunities. More live shows. More moving parts. And judging by...